If running a business, or being a self-published author, is analogous to spinning plates (which, incidentally, it is), then marketing is like catching rain drops.
"Octane is a web design, development and internet marketing consultancy started in June 1999."
My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.
I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.
Octane Interactive Limited is a web design & development and internet marketing consultancy started in June 1999. I sell ideas that change the way companies do business, usually in the form of novel web applications.
Here you'll find a rich mix of business advice (such as why your business might need a blog), simple company website hints & tips (like 5 simple ways to improve your business website), as well as practical business guides (including how social media can benefit your business).
So far, this week has been a swirling cloud of some very perplexing and challenging, comprised of the bizarre and the preposterous, and by way of Microsoft’s adCenter Editorial Guidelines, I have proof!
Under Cloud is the summation of an idea I had about two years ago, which solves a couple of problems for me; cataloguing the web pages I find, and sorting those web pages in a meaningful way. After a day-long meeting yesterday, Under Cloud is ready for something of a re-invention.
You’d be forgiven for thinking you’re falling behind, no longer at the sharp end of technology if, like me, you’re a bit bewildered by the idea of so-called cloud computing, drifting slowly by. For me, “the cloud” is just a new riff on an old way of doing things.
Let’s hear it for the little guy! Seriously, small businesses are, well, the business. So here’s my take on why it’s a good idea to think big but act small when choosing who’s going to fix your boiler, install broadband at your office, replace your car exhaust, unblock your drain, mend your leaking roof, provide mobile phone coverage…
Octane and Wayne Smallman in the media &mdash view all publications
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