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"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Web Design, Internet Marketing and Business Advice » Octane


Octane Interactive Limited is a web design & development and internet marketing consultancy started in June 1999. I sell ideas that change the way companies do business, usually in the form of novel web applications.

The knowledge

Here you'll find a rich mix of business advice (such as why your business might need a blog), simple company website hints & tips (like 5 simple ways to improve your business website), as well as practical business guides (including how social media can benefit your business).


For more information about web design, development and internet marketing, contact Octane right nowSubscribe to Octane via RSS or emailEmailRSS
Sep 24th, 14
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On being bold, and risking everything on an idea

I have an idea. I believe it’s an excellent idea. But belief doesn’t write code. People do.

Filed under: Business, Personal, Web Applications — @ 4:17 PM No Comments »

Sep 16th, 14
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Be bold, hire “A” list people

Guy Kawasaki — ex-evangalist for Apple Inc. — once said that when you’re in the market for hiring people, hire people smarter than yourself, and don’t hire people like yourself.

Filed under: Business, Personal, Web Applications — @ 10:20 AM Comments Off

Aug 6th, 14
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Want versus Need

Sometimes, a little education goes a long way. What a client wants is not always compatible with what their customers need. Here’s when saying no could be crucial, perhaps even pivotal to moving the gain line forward.

Filed under: Business, Help & Advice, Personal — @ 10:05 AM No Comments »

Nov 15th, 13
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Business people aren’t like Twitter

Everyone in business is looking for advice. Even after 14 years, I’m still looking for advice. However, it’s a question of quality over quantity, the former of the two being the goal.

Filed under: Business — @ 10:53 AM No Comments »

Nov 5th, 13
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You are here!

Just in case you’ve found yourself on my website for no obvious or apparent reason, it’s likely that you’re the victim of a scam…

Filed under: Web Design — @ 2:15 PM Comments Off

Recent comments

  • Andy said — 1) when it comes to research I usually competitors, keywords and related topics of interest...
  • Christy Gibson said — My research is an uneven mixture of both pure and applied sciences like most of the...
  • Wayne Smallman said — Hi Nicole, and sorry about the late reply. If you’d like to discuss some options,...

Media

Octane and Wayne Smallman in the media &mdash view all publications

Ebook: How to use WordPress to manage your company website

How to use WordPress to manage your company website is my latest ebook, written specifically to help busi … more

So you want a website, right?

This might come as something of a shock, given that I'm a web designer and developer, but the first few q … more

Making your workflow more efficient

Whether your organisation consists of a team of people or just you alone, you have a workflow — the ser … more

Better business blogging

So here I am, late 2009 and we’re still talking about blogging. Many might just roll their eyes at the … more

Mindset as a barrier to the uptake of new technology

How can we push the boundaries of event management further still? By taking the events to the people, say … more

High Speed Connections

Social media is changing the way we create, publicize and report on events. In light of Facebook, it's no … more

All of a Twitter over social media

Does social media represent a genuine opportunity for small businesses — or are we in danger of falling … more

Captive Audience

Recent research has consistently concluded that building an effective relationship with your customers is … more

Customer interaction from social media 'requires SPICE'

Marketers who are new to using social media for customer interaction have been given the abbreviation SPI … more

Ford Test Drive Social Media, Avoid Head-on Legal Crash

Ford Test Drive Social Media, Avoid Head-on Legal Crash In an attempt to avert a “potential PR nightmar … more


Community

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