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"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Web Design, Internet Marketing and Business Advice » Octane


Octane Interactive Limited is a web design & development and internet marketing consultancy started in June 1999. I sell ideas that change the way companies do business, usually in the form of novel web applications.

The knowledge

Here you'll find a rich mix of business advice (such as why your business might need a blog), simple company website hints & tips (like 5 simple ways to improve your business website), as well as practical business guides (including how social media can benefit your business).


For more information about web design, development and internet marketing, contact Octane right nowSubscribe to Octane via RSS or emailEmailRSS
Mar 24th, 16
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Payment pain…

Anti-fraud services by banks tend not to be convenient when they cancel legitimate payments.

Filed under: Web Design — @ 2:51 PM No Comments »

Feb 26th, 16
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Playing by the rules

Though the rules might be capricious, stacked against those of lesser stature and status, or at odds with the reality of things, play to them, not against them.

Filed under: Business, Opinion — @ 11:34 AM No Comments »

Nov 22nd, 15
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Learning mode…

In a fit of madness — perhaps — I’m reading an introduction to TensorFlow, with the hope being I can both understand and use it. TensorFlow is machine learning to you & I.

Filed under: Personal — @ 12:28 PM Comments Off on Learning mode…

Nov 6th, 15
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I’m no event expert, but…

Over the past few months I’ve been ramping up the appearances I’ve made at one business event or another. It’s been a lot of fun and I’ve had the chance to meet some very interesting, creative, and energetic people. However, there’s been a near continuous thread running through most of these events, and it’s been […]

Filed under: Business, Personal, Social Media — @ 3:49 PM No Comments »

Sep 4th, 15
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Cutting the social web down to size for the perfect fit

While at the launch of the Northern Hub of Enterprise Nation, at the Digital Media Centre, in Barnsley, I had the pleasure of speaking with Reynaldo Robinson, the co-owner of Vyn Johns, a specialist in vintage bridal gowns and menswear, based in Sheffield. It’s always fascinating to talk to people from different business backgrounds to myself, and Vyn […]

Filed under: Help & Advice, Social Media, Social Networking, Web Design — @ 2:04 PM Comments Off on Cutting the social web down to size for the perfect fit

Media

Octane and Wayne Smallman in the media &mdash view all publications

Ebook: How to use WordPress to manage your company website

How to use WordPress to manage your company website is my latest ebook, written specifically to help busi … more

So you want a website, right?

This might come as something of a shock, given that I'm a web designer and developer, but the first few q … more

Making your workflow more efficient

Whether your organisation consists of a team of people or just you alone, you have a workflow — the ser … more

Better business blogging

So here I am, late 2009 and we’re still talking about blogging. Many might just roll their eyes at the … more

Mindset as a barrier to the uptake of new technology

How can we push the boundaries of event management further still? By taking the events to the people, say … more

High Speed Connections

Social media is changing the way we create, publicize and report on events. In light of Facebook, it's no … more

All of a Twitter over social media

Does social media represent a genuine opportunity for small businesses — or are we in danger of falling … more

Captive Audience

Recent research has consistently concluded that building an effective relationship with your customers is … more

Customer interaction from social media 'requires SPICE'

Marketers who are new to using social media for customer interaction have been given the abbreviation SPI … more

Ford Test Drive Social Media, Avoid Head-on Legal Crash

Ford Test Drive Social Media, Avoid Head-on Legal Crash In an attempt to avert a “potential PR nightmar … more


Community

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