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"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Web Design, Internet Marketing and Business Advice » Octane


Octane Interactive Limited is a web design & development and internet marketing consultancy started in June 1999. I sell ideas that change the way companies do business, usually in the form of novel web applications.

The knowledge

Here you'll find a rich mix of business advice (such as why your business might need a blog), simple company website hints & tips (like 5 simple ways to improve your business website), as well as practical business guides (including how social media can benefit your business).


For more information about web design, development and internet marketing, contact Octane right nowSubscribe to Octane via RSS or emailEmailRSS
Oct 26th, 12
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Creating an author platform

If running a business, or being a self-published author, is analogous to spinning plates (which, incidentally, it is), then marketing is like catching rain drops.

Filed under: Business, Help & Advice, Social Media, Web Applications, Web Development Tags: , , , — @ 2:59 PM 1 Comment »

Feb 9th, 12
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Microsoft’s adCenter Editorial Guidelines rank highly for “arbitrary” and “spurious”

So far, this week has been a swirling cloud of some very perplexing and challenging, comprised of the bizarre and the preposterous, and by way of Microsoft’s adCenter Editorial Guidelines, I have proof!

Filed under: Business, Personal Tags: — @ 4:19 PM No Comments »

Sep 22nd, 11
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An overhaul to Under Cloud

Under Cloud is the summation of an idea I had about two years ago, which solves a couple of problems for me; cataloguing the web pages I find, and sorting those web pages in a meaningful way. After a day-long meeting yesterday, Under Cloud is ready for something of a re-invention.

Filed under: Web Applications Tags: — @ 11:25 AM 2 Comments »

May 27th, 11
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Why I’m staring at clouds (cloud computing, that is)

You’d be forgiven for thinking you’re falling behind, no longer at the sharp end of technology if, like me, you’re a bit bewildered by the idea of so-called cloud computing, drifting slowly by. For me, “the cloud” is just a new riff on an old way of doing things.

Filed under: Personal Tags: , , , , , — @ 11:49 AM No Comments »

Mar 7th, 11
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Why small businesses should make you think

Let’s hear it for the little guy! Seriously, small businesses are, well, the business. So here’s my take on why it’s a good idea to think big but act small when choosing who’s going to fix your boiler, install broadband at your office, replace your car exhaust, unblock your drain, mend your leaking roof, provide mobile phone coverage…

Filed under: Business Tags: , — @ 2:00 PM No Comments »

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Recent comments

  • Andy said — 1) when it comes to research I usually competitors, keywords and related topics of interest...
  • Christy Gibson said — My research is an uneven mixture of both pure and applied sciences like most of the...
  • Wayne Smallman said — Hi Nicole, and sorry about the late reply. If you’d like to discuss some options,...

Media

Octane and Wayne Smallman in the media &mdash view all publications

Ebook: How to use WordPress to manage your company website

How to use WordPress to manage your company website is my latest ebook, written specifically to help busi … more

So you want a website, right?

This might come as something of a shock, given that I'm a web designer and developer, but the first few q … more

Making your workflow more efficient

Whether your organisation consists of a team of people or just you alone, you have a workflow — the ser … more

Better business blogging

So here I am, late 2009 and we’re still talking about blogging. Many might just roll their eyes at the … more

Mindset as a barrier to the uptake of new technology

How can we push the boundaries of event management further still? By taking the events to the people, say … more

High Speed Connections

Social media is changing the way we create, publicize and report on events. In light of Facebook, it's no … more

All of a Twitter over social media

Does social media represent a genuine opportunity for small businesses — or are we in danger of falling … more

Captive Audience

Recent research has consistently concluded that building an effective relationship with your customers is … more

Customer interaction from social media 'requires SPICE'

Marketers who are new to using social media for customer interaction have been given the abbreviation SPI … more

Ford Test Drive Social Media, Avoid Head-on Legal Crash

Ford Test Drive Social Media, Avoid Head-on Legal Crash In an attempt to avert a “potential PR nightmar … more


Community

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