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"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Web Design, Internet Marketing and Business Advice » Octane


Octane Interactive Limited is a web design & development and internet marketing consultancy started in June 1999. I sell ideas that change the way companies do business, usually in the form of novel web applications.

The knowledge

Here you'll find a rich mix of business advice (such as why your business might need a blog), simple company website hints & tips (like 5 simple ways to improve your business website), as well as practical business guides (including how social media can benefit your business).


For more information about web design, development and internet marketing, contact Octane right nowSubscribe to Octane via RSS or emailEmailRSS
Mar 10th, 10
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ASA serious about social media. Are you?

If ever proof was needed that social media was a legitimate marketing channel, the Advertising Standards Authority just delivered. Their intention is to regulate social media.

Filed under: Business, Help & Advice, Social media Tags: , , , , — @ 3:02 PM No Comments »

Mar 7th, 10
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Wayne unwillingly goes wireless for the weekend

As I write, my iPhone is perched on the side of my MacBook Pro, wirelessly tethering me to the world wide web. This isn’t through choice, but as a result of British Telecom having land line problems between themselves and my street, and Orange’s 3G coverage being sufficient to keep me going in the meantime.

Filed under: Personal Tags: , , , — @ 1:10 PM 2 Comments »

Mar 2nd, 10
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Add multiple searchable content areas in WordPress with custom fields (video tutorial)

WordPress is more than just blogging software. It’s now a genuine, simple and cost effective way for teams of people to manage content. WordPress isn’t perfect — you only get the one content area, which isn’t ideal. Here I’ll explain a work around that’s both simple and effective.

Filed under: Help & Advice, Web Design, Web Development Tags: , , , — @ 11:38 AM 3 Comments »

Feb 21st, 10
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The all-new Octane website

What with all of the new projects (landing pages, websites, print design etc), things have been moving quickly around here. So quick, in fact, I’ve had to totally re-think and re-design the entire Octane website from scratch. So, what do you think?

Filed under: Personal, Web Design, Web Development Tags: , — @ 8:43 PM No Comments »

Feb 5th, 10
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How to be a generalized specialist and why

“Me, a specialist? Oh no. I’m just a web designer, mate!” Contrary to popular opinion, web designers — the much maligned sub-species of the greater spotted graphic designer — can be specialists, much like anyone else. But does it pay to be a specialist in the noughties?

Filed under: Business, Help & Advice, Personal — @ 12:10 PM No Comments »

Recent comments

  • Wayne Smallman said — Hi Babs! The problem of their being only the one content section is something I’ve...
  • Babs said — Absolutely brilliant – thanks Wayne. I’d not even looked at this layer of functionality...
  • Andrew Pelt said — Online marketing is not just for the ongoing product, making a website or for letting...

Media

Octane and Wayne Smallman in the media &mdash view all publications

So you want a website, right?

This might come as something of a shock, given that I'm a web designer and developer, but the first few q … more

Making your workflow more efficient

Whether your organisation consists of a team of people or just you alone, you have a workflow — the ser … more

Better business blogging

So here I am, late 2009 and we’re still talking about blogging. Many might just roll their eyes at the … more

Mindset as a barrier to the uptake of new technology

How can we push the boundaries of event management further still? By taking the events to the people, say … more

High Speed Connections

Social media is changing the way we create, publicize and report on events. In light of Facebook, it's no … more

All of a Twitter over social media

Does social media represent a genuine opportunity for small businesses — or are we in danger of falling … more

Captive Audience

Recent research has consistently concluded that building an effective relationship with your customers is … more

Customer interaction from social media 'requires SPICE'

Marketers who are new to using social media for customer interaction have been given the abbreviation SPI … more

Ford Test Drive Social Media, Avoid Head-on Legal Crash

Ford Test Drive Social Media, Avoid Head-on Legal Crash In an attempt to avert a “potential PR nightmar … more

Beginners guide to social marketing

The number one benefit of social media marketing is the lower cost of entry, when compared to more tradit … more


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