Guy Kawasaki — ex-evangalist for Apple Inc. — once said that when you’re in the market for hiring people, hire people smarter than yourself, and don’t hire people like yourself.
"Octane is a web design, development and internet marketing consultancy started in June 1999."
My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.
I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.
Octane Interactive Limited is a web design & development and internet marketing consultancy started in June 1999. I sell ideas that change the way companies do business, usually in the form of novel web applications.
Here you'll find a rich mix of business advice (such as why your business might need a blog), simple company website hints & tips (like 5 simple ways to improve your business website), as well as practical business guides (including how social media can benefit your business).
Sometimes, a little education goes a long way. What a client wants is not always compatible with what their customers need. Here’s when saying no could be crucial, perhaps even pivotal to moving the gain line forward.
Octane and Wayne Smallman in the media &mdash view all publications
How to use WordPress to manage your company website is my latest ebook, written specifically to help busi … more
This might come as something of a shock, given that I'm a web designer and developer, but the first few q … more
Whether your organisation consists of a team of people or just you alone, you have a workflow — the ser … more
So here I am, late 2009 and we’re still talking about blogging. Many might just roll their eyes at the … more
How can we push the boundaries of event management further still? By taking the events to the people, say … more
Social media is changing the way we create, publicize and report on events. In light of Facebook, it's no … more
Does social media represent a genuine opportunity for small businesses — or are we in danger of falling … more
Recent research has consistently concluded that building an effective relationship with your customers is … more
Marketers who are new to using social media for customer interaction have been given the abbreviation SPI … more
Ford Test Drive Social Media, Avoid Head-on Legal Crash In an attempt to avert a “potential PR nightmar … more