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"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Archive for the ‘Best Practice’ Category

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Feb 1st, 10
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Creating a Landing Page for Twitter, Facebook

Congratulations! You and your staff are on Facebook and Twitter. Now what? Chances are, there are people out there who want to know a little more about who you guys are and what you do. But, as part of a corporate entity, it’s not just the individuals they’re interested in, it’s your company, too. So what do you do?

Filed under: Best Practice, Business, Help & Advice Tags: , , , — @ 1:21 PM 2 Comments »

Jan 29th, 10
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How to use LinkedIn to promote your business

LinkedIn is fast turning into a great place to meet exactly the right kind of people that can benefit your business most. Be they prospective new clients or staff, suppliers or respected industry leaders. For purveyors or information, LinkedIn can also be the venue to share what you write about.

Filed under: Best Practice, Business, Help & Advice Tags: , , , , , — @ 1:50 PM 3 Comments »

Jan 26th, 10
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7 security tips for your computer and the web

Keeping yourself and your business safe and secure is essential, right? So why is it so many people use obvious, sometimes dangerously simply passwords? Here’s a few ideas on how to keep yourself and your business website safe.

Filed under: Best Practice, Business, Help & Advice Tags: , , , , — @ 1:06 PM 1 Comment »

Jan 11th, 10
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How to protect and profit from your ideas

The greatest prize I possess isn’t my computer, nor is it my programming skills, or even my experience — it’s my ideas. My ideas are what have kept me in business all this time. How you work those ideas from imagination to reality decides whether you profit from them, or watch on as others walk away with them.

Filed under: Best Practice, Business, Help & Advice, Web Applications Tags: , , , — @ 2:11 PM 2 Comments »

Jan 5th, 10
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Smallman’s 3 laws of energy conservation

Working hard? That’s great! Good for you. However, working smart is better. The trick is knowing when to work hard and when to work smart. Get it wrong, and you’re just wasting time, and end up doing neither.

Filed under: Best Practice, Help & Advice, Web Applications, Web Development — @ 2:03 PM No Comments »

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