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"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Archive for the ‘Business’ Category

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Mar 10th, 10
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ASA serious about social media. Are you?

If ever proof was needed that social media was a legitimate marketing channel, the Advertising Standards Authority just delivered. Their intention is to regulate social media.

Filed under: Business, Help & Advice, Social media Tags: , , , , — @ 3:02 PM No Comments »

Feb 5th, 10
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How to be a generalized specialist and why

“Me, a specialist? Oh no. I’m just a web designer, mate!” Contrary to popular opinion, web designers — the much maligned sub-species of the greater spotted graphic designer — can be specialists, much like anyone else. But does it pay to be a specialist in the noughties?

Filed under: Business, Help & Advice, Personal — @ 12:10 PM No Comments »

Feb 1st, 10
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Creating a Landing Page for Twitter, Facebook

Congratulations! You and your staff are on Facebook and Twitter. Now what? Chances are, there are people out there who want to know a little more about who you guys are and what you do. But, as part of a corporate entity, it’s not just the individuals they’re interested in, it’s your company, too. So what do you do?

Filed under: Best Practice, Business, Help & Advice Tags: , , , — @ 1:21 PM 2 Comments »

Jan 29th, 10
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How to use LinkedIn to promote your business

LinkedIn is fast turning into a great place to meet exactly the right kind of people that can benefit your business most. Be they prospective new clients or staff, suppliers or respected industry leaders. For purveyors or information, LinkedIn can also be the venue to share what you write about.

Filed under: Best Practice, Business, Help & Advice Tags: , , , , , — @ 1:50 PM 3 Comments »

Jan 26th, 10
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7 security tips for your computer and the web

Keeping yourself and your business safe and secure is essential, right? So why is it so many people use obvious, sometimes dangerously simply passwords? Here’s a few ideas on how to keep yourself and your business website safe.

Filed under: Best Practice, Business, Help & Advice Tags: , , , , — @ 1:06 PM 1 Comment »

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