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"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Archive for the ‘Web Applications’ Category

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Sep 22nd, 11
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An overhaul to Under Cloud

Under Cloud is the summation of an idea I had about two years ago, which solves a couple of problems for me; cataloguing the web pages I find, and sorting those web pages in a meaningful way. After a day-long meeting yesterday, Under Cloud is ready for something of a re-invention.

Filed under: Web Applications Tags: — @ 11:25 AM No Comments »

Nov 26th, 10
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Martha Lane Fox and the rise of the web app’?

A recent review of DirectGov by “Dot Com” survivor and digital thriver Martha Lane Fox caught my attention. Why? Because she’s helping raise awareness of what I do for a living — build web applications. And when Martha helps me, she also helps you, too.

Filed under: Business, Web Applications Tags: , — @ 12:49 PM 1 Comment »

Nov 21st, 10
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What inspired me to start a web design agency

Sifting through the updates on Facebook, a question caught my attention which triggered a flash of memories right in front of my eyes: “What inspired you to start a business?” This being a Sunday, I thought I’d walk through some of those early memories once more.

Filed under: Business, Personal, Web Applications, Web Design, Web Development Tags: , , — @ 12:41 PM No Comments »

May 4th, 10
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Is it possible to run a paperless business?

Ten years ago, going paperless would have been desirable but almost impossible. Now, the idea of running a paperless office is just about doable. I should know, I’ve been trying for long enough. Here’s my experiences and some handy tips to help you make your business paperless, too.

Filed under: Business, Help & Advice, Web Applications Tags: , , , , , — @ 1:48 PM 3 Comments »

Mar 22nd, 10
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Is social media management for the major players only?

What holds true in sport often applies to business also; not everyone can be a winner. And for businesses wending their way through the world wide web, engaging with customers is crucial. But how do you manage and measure such things? Say hello to social media management — but only if you’re a premier league player.

Filed under: Social Media, Web Applications Tags: — @ 10:58 PM 1 Comment »

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