"Octane is a web design, development and internet marketing consultancy started in June 1999."
My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.
I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.
So you think you know all about yourself and your business, right? Wrong! I’ve lost count of the number of times I’ve helped a business owner rediscover what I call their “Organic Knowledge”.
As the years roll by, your business matures and your successes are as a direct result of your experiences, be they good or bad. Thing is, as much as you rely on this know-how and experience, chances are, if I asked you to name all the reasons I should choose your company over someone else’s, you’d struggle.
Some of you are probably shaking your heads very hard, reeling off one key benefit and USP after another.
No, I’m talking about the kind of stuff you’d put in your CV or resume. And as a business owner, being totally unemployable after all these years, you’ve probably forgotten all of those really clever things you’ve learned, even though you make use of some of them every single day.
Rediscovering all of these choice morsels of business know-how is essential, this “Organic Knowledge” gets learned then cast to the back of your mind, because we do these things as a matter of course, mostly without thought, mechanically, almost.
The reason I call this “Organic Knowledge” is because it’s the stuff we learn naturally as we progress through our professional lives. Well, it’s time to recycle that business knowledge and make it all work for you!
The trick is writing them all down and then, as if they were dots on a sheet of paper, joining them together in new and innovative ways. By finding new ways of doing old things, you could very well re-energize your business.
It’s not hard to do, you just have to be aware of the things you do on a daily basis, think about how you started out, where you learned those things and then add them to the list!
If there’s a team of you, this can very well be a process of discovery — uncovering things about each other you never new. As an added bonus, there are some very serious considerations for your future marketing efforts, too.
The more you know about yourself, the more you know about your business and what you and your business can offer to your clients…