"Octane is a web design, development and internet marketing consultancy started in June 1999."
My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.
I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.
Marketers who are new to using social media for customer interaction have been given the abbreviation SPICE to help them maximize their use of the medium. In a Fresh Business Thinking article, Wayne Smallman created the abbreviation, which he said stands for Support, Publicize, Integrate, Control and Enhance.
Social media websites and networks can be used to support and publicize a company, while firms should also take care to integrate social media within marketing, Mr Smallman explained.
For all the latest, why not hook up with Octane on Twitter and Facebook?
Comments