"Octane is a web design, development and internet marketing consultancy started in June 1999."
My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.
I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.
Does social media represent a genuine opportunity for small businesses — or are we in danger of falling victim to yet more hype?
Wayne Smallman, FSB member, founder of web design and development consultancy Octane Interactive and author of The Beginner’s Guide to Social Media, says:
Be careful about being too candid, entering into heated and bad-tempered debates and arguments, or making disparaging, negative and very public comments about clients, as well as other people. Unless you’re absolutely certain of the people in your social network, apply the ‘mother rule’ – would my mother be offended if she read this?
For all the latest, why not hook up with Octane on Twitter and Facebook?
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