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"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Fri 10th Jul, 09 — 12:00 PM
by Wayne Smallman

Mindset as a barrier to the uptake of new technology


How can we push the boundaries of event management further still? By taking the events to the people, says Wayne Smallman, author of the Beginner’s Guide to Social Media.

“It’s not that people resist change for no reason, it’s that the resistance comes as a result of there not being compelling enough reasons to do things any differently.”

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