"Octane is a web design, development and internet marketing consultancy started in June 1999."
My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.
I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.
This might come as something of a shock, given that I’m a web designer and developer, but the first few questions I ask a prospective new client are designed to determine whether they actually need a website at all. I know, weird, eh?
Anyway, the thing is, there’s a surprising number of businesses out there who feel pressured into particular marketing activities, just because that’s what their competitors are doing. If I must sound like your dad, chiding you for doing the self same thing as one of your daft friends: would you walk off a cliff if they did?