On being bold, and risking everything on an idea

I have an idea. I believe it’s an excellent idea. But belief doesn’t write code. People do.

I’m 4 years into a project — Under Cloud — which is a web application focused on the creation, curation, and management of research. It’s about capturing that moment of serendipity; when you realise you have something that fits with something else you did, or read, or wrote, and then linking them together with similar items, to create a narrative, and a stream of thought.

At present, the project is at an usable stage of development — I’m using it on a regular basis to manage my own personal and professional needs. However, much remains to be done. So, I had another idea.

The power of 3

By the end of the week, Octane will have gone from 1 employee (me), to 3. In the end, I had no choice, because to move the gain line forward, I needed to do something so different that it would mean transforming Octane and risking just about everything on a belief in an idea. I’d be running the risk of losing control, and — once more — staring into that darkness, not knowing where things were going.

Yes, I have a plan. Of course I do. But I’m charting a different course, and heading for unknown waters. It’s amazing.

I was asked: “Why not do [x] yourself?” which was an option, but it would have meant missing the chance to recruit two people who — if their delivery is commensurate with their obvious talents — could propel the Under Cloud forward at a pace and in a direction I couldn’t hope to do alone. Or worse, I do the work myself, and then 6 weeks later those same two people are no longer available to take things further.

I’m not just spending £x per hour on two people, I’m investing in a possible future for 3 people.

I could go on, but you get the idea.

So this is it, the biggest and most expensive gamble I’ve ever undertaken.

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