"Octane is a web design, development and internet marketing consultancy started in June 1999."
My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.
I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.
Berryman Glass Recycling is Britain’s largest purchaser and recycler of waste glass. Founded almost 90 years ago, they’re now looking forward, and meeting tomorrow’s challenges, both in terms of maintaining a technological lead, as well as carving out a presence for themselves on the new social web.
It’s not as if Berryman have nothing to say about themselves, either — they are at the heart of a worldwide commitment to recycle waste materials, with glass being their speciality.
In addition to their respected presence in the glass recycling sector, they are prominent members of various bodies charged with furthering the recycling agenda, to both the public and businesses alike. As you can imagine, this wealth of knowledge and activity gives rise to information that readily lends itself to a web log (more commonly referred to as a blog).
However, the challenge was to produce a website that offered this information up in a format more reminiscent of industry news and not commentary (at least for now), which is more like what you’d expect from a blog. That aside, WordPress was a perfect solution to fulfil their needs and to allow them to manage their content.
Other challenges existed, such as building a flexible, dynamic and intuitive navigation system to enable swift movement through the website. Also, adding customized response forms to certain service web pages to allow visitors to make highly specific enquiries regarding those services.
All of these novel additions, as well as many more, were wrapped up in a clean and simple design, provided by Octane’s print design partner Wave Creative, who I worked closely with throughout the whole of the project.
Over the long-term, our involvement will evolve and adapt. Wave Creative and Octane will manage many of the peripheral activities (such as day-to-day maintenance), as well as planning and then implementing agreed strategies designed to encourage more customer and industry engagement via comments and the sharing of articles.
From a project management perspective, we planned out the various activities associated with a content managed website and assigned certain individuals to those activities, so that key personnel were charged with managing those activities.
>Berryman have made an important first step towards socializing their website and offering a more direct means of communication with their customers:
Berryman Glass Recycling are an existing client of Wave Creative, who created their corporate identity some years ago to flow across all media streams including advertising, fleet vehicle livery, exhibitions and more recently, their ‘World Class in Glass Recycling’ website. Octane’s involvement is to extend the scope of Wave Creative’s web marketing service offerings to Berryman.
Berryman now have a place on the web around which they can build various other activities, such as using their website as a point of entry for exhibition attendees to follow up a meeting with one of their team, or as a way of publicizing their activities and various recent business successes.
While it’s still early, over the next few months we’ll begin providing demonstrative evidence of the many benefits of this new website, and open more doors to more opportunities in the process.
To see for yourself what we’ve achieved, go to the Berryman Glass Recycling website. And if you have any questions, please don’t hesitate to call or contact Octane today!
