If running a business, or being a self-published author, is analogous to spinning plates (which, incidentally, it is), then marketing is like catching rain drops.
"Octane is a web design, development and internet marketing consultancy started in June 1999."
My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.
I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.
So you got a lead. Good for you! Warming that lead up is crucial. Fudging the numbers, or scaring them with big ideas can just leave them feeling cold. So what do you do? Scale those big ideas into bite-sized chunks and think long-term.
While we’re always eager to strike new ground and get working as quickly as possible, planning is the be-all and end-all of the success of any project. As the saying goes — fail to plan and plan to fail.
Why. Now there’s a thing to ask. I often can’t ask enough questions. If I didn’t ask questions, projects simply wouldn’t get off the ground. OK, first of all, sorry about the long absence; I’ve been very, very busy over the last several months. Right now, I’m working on several large projects (more about those [...]