Octane logo

"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Archive for the ‘Publications’ Category


Wayne Smallman is the founder of web design, development and internet marketing consultancy Octane Interactive and the man behind the popular Blah, Blah! Technology blog, a focal point for his passion for technology, and a hallmark of his business mentality, writing style, and adeptness at making complex technology issues approachable and accessible.


Subscribe to Octane via RSS or emailEmailRSS
Apr 27th, 10
share this article Share this article on Twitter share this article on Facebook share this article on Delicious

Ebook: How to use WordPress to manage your company website

How to use WordPress to manage your company website is my latest ebook, written specifically to help businesses understand the potential of WordPress, as a tool to manage and control their website.

Filed under: Business, Help & Advice, Publications, Social Media Tags: , — @ 6:24 PM 3 Comments »

Nov 26th, 09
share this article Share this article on Twitter share this article on Facebook share this article on Delicious

So you want a website, right?

This might come as something of a shock, given that I’m a web designer and developer, but the first few questions I ask a prospective new client are designed to determine whether they actually need a website at all. I know, weird, eh?

Filed under: Help & Advice, Publications, Web Design — @ 10:00 AM No Comments »

Nov 20th, 09
share this article Share this article on Twitter share this article on Facebook share this article on Delicious

Making your workflow more efficient

Whether your organisation consists of a team of people or just you alone, you have a workflow — the series of connected steps your business activities pass through in sequence everyday.

Filed under: Best Practice, Publications — @ 12:00 PM No Comments »

Sep 10th, 09
share this article Share this article on Twitter share this article on Facebook share this article on Delicious

Better business blogging

So here I am, late 2009 and we’re still talking about blogging. Many might just roll their eyes at the thought, but there are still some valuable lessons to be learned — mistakes made at the very beginning can be with you until the very end.

Filed under: Business, Publications — @ 12:00 PM No Comments »

Jul 10th, 09
share this article Share this article on Twitter share this article on Facebook share this article on Delicious

Mindset as a barrier to the uptake of new technology

How can we push the boundaries of event management further still? By taking the events to the people, says Wayne Smallman, author of the Beginner’s Guide to Social Media.

Filed under: Publications — @ 12:00 PM No Comments »

† enter the code on the left into the field above.
Real Time Web Analytics