Image is everything, as we all know, but an essential part of that image is the identity you as either an individual or you as part of a larger concern present to both your existing and potential customers.
The logo design that you place on the sides of your vans, on staff uniforms or on the company letterhead is a very real and visible message saying who you are, what you're about and what your values are.
A corporate identity is more than just a logo and colour style. Think of your own identity; there's more to you than just the things you say or the shirt on your back!
An identity is about creating a visible persona for your business that embodies your philosophy, ethos and attitude.
Corporate identity design is taking the essence of what you do, the theme, the philosophy and the culture of your business and distilling it into something that says all of those things and more besides.