Search engine and internet marketing and optimisation

Internet marketing for your business

a dynamic web-based application for a client in the healthcare industry based in Whetherby Search Engine Optimization and Search Engine Marketing (SEO & SEM) are techniques used to make your website more visible to your target audience. Either applied from the beginning, or as a remedial service, the principle is the same: best practice, tried & tested, ethical techniques that build towards measurable results.

Search engine and internet marketing » the benefits to your business:

Being seen, being discovered:
Being at the end of those all-important searches made by your customers
Future proof:
By building to standards, I build for the future as well as the search engines
Analytical & measurable performance:
Make sense of your web traffic, establish trends and anticipate the needs of your customers

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Contact Octane right now!
Or you can call me on 0870 755 0004 Monday to Friday 9am to 6pm

Your needs may include:

Promote your website on the search engines
Internet marketing, optimise your website for the search engines (SEO & SEM)
Accurate internet marketing
Reaching a specific demographic profile, or targeting a geographic region
When off-line and on-line marketing meet
Use your website as a low-cost means of efficiently measuring 'off-line' marketing efforts
Improve and optimise your website
Track the visitors to your website, traffic statistics

I can help you with:

Pay-Per-Click search engine advertising campaigns
In-depth analysis and evaluation of the structure and content of your website
Foreign language translation for language-specific internationalized campaigns
Optimize your web presence for the search engines. often referred to as Search Engine Optimisation
Goal funneling — where you want people to go
'Calls to action' — what you want people to do when they get there

Ethical, measurable and precise

I make use of a unique set of ethical search marketing techniques.

I also apply a strong, standards-based approach to my Search Engine Optimisation methods.

Know your audience

a website and database application for a glass design, manufacturing and distribution business based in Knottingley Knowing who your customers are, knowing where they are and knowing their shopping habits is essential.

By making provision for their activities, and by providing the right tools and the correct motivational devices to prompt them to give your sales team a call, or to buy on-line are equally essential.

Content is king

a website design for a mobile phone contractor Knowing which words & phrases your customers are likely to use when searching for your products helps you stay relevant and more importantly, available.

If nothing else, the search engines love relevance. So weaving these key words & key phrases into your content means that your web pages are topical, authoritative and relevant. All key components of a good internet marketing strategy.

With the right mix of key words & key phrases, a solid base of SEO & SEM provision, a nod towards accessibility & usability, coupled with some geography and the correct balance of marketing mix and media, those customers may just do all of the things that you want them to.

Analysis

It's essential to know not only yourself, but also your prospective clients & customers before initialising any kind of marketing campaign. However, if you're selling something that lends itself to being bought & sold via the Net, then the route to success may be a little easier.

I can help you find the right venues for your on-line marketing campaign. I can also help you discover your competitors, establish what makes them unique – or not as the case may be – and devise ways of building unique selling points around what it is that you do and who you are as business.

I can also help enhance your standing on the world wide web and work towards keeping you there for all to see. Most importantly, I ensure that you excel and remain seen by your prospective clients & customers.

By carefully analysing the traffic to & from your website, I can discover trends and patterns over time that will help you make the most out of your marketing budget and work towards a healthier return on your investment by making use of some judicious search engine marketing.