Octane logo

"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Branding and corporate identity


Image is everything, as we all know, but an essential part of that image is the identity you as either an individual or you as part of a larger business concern present to both your existing and potential customers.

A unique identity and brand for your business

A brand new face to your business

  • An established business — you want to refresh your company's corporate brand image
  • A new business — you want an identity that reflects what your business is about
  • Product branding — you have a product or service that's in need of a brand identity all its own
branding and corporate identity designs

Your business in image form

The logo design that you place on the sides of your vans, on staff uniforms or on the company letterhead is a very real and visible message saying who you are, what you're about and what your values are.

A corporate identity is more than just a logo and colour style. Think of your own identity; there's more to you than just the things you say or the shirt on your back!

Want to know more about Branding and corporate identity and how Octane can help your business?

For more information about web design, development and internet marketing, contact Octane right now
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