"Octane is a web design, development and internet marketing consultancy started in June 1999."
My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.
I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.
Image is everything, as we all know, but an essential part of that image is the identity you as either an individual or you as part of a larger business concern present to both your existing and potential customers.
The logo design that you place on the sides of your vans, on staff uniforms or on the company letterhead is a very real and visible message saying who you are, what you're about and what your values are.
A corporate identity is more than just a logo and colour style. Think of your own identity; there's more to you than just the things you say or the shirt on your back!