"Octane is a web design, development and internet marketing consultancy started in June 1999."
My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.
I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.
Search Engine Optimization and Search Engine Marketing (SEO & SEM) are techniques used to make your website more visible to your target audience. Either applied from the beginning, or as a remedial service, the principle is the same: best practice, tried & tested, ethical techniques that build towards measurable results.