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"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Posts Tagged ‘Apple’

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May 27th, 11
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Why I’m staring at clouds (cloud computing, that is)

You’d be forgiven for thinking you’re falling behind, no longer at the sharp end of technology if, like me, you’re a bit bewildered by the idea of so-called cloud computing, drifting slowly by. For me, “the cloud” is just a new riff on an old way of doing things.

Filed under: Personal Tags: , , , , , — @ 11:49 AM No Comments »

Nov 4th, 09
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Just what can Apple, Google teach us about avoiding competition in business?

In this age of hyper connectivity, if you think that you’re in direct competition with someone else, there’s something wrong with your business strategy. For many businesses, there’s an angle or a niche just waiting to be exploited — and the key to unlocking this success is to not compete at all.

Filed under: Business, Help & Advice Tags: , , , , , , — @ 1:16 PM No Comments »

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