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"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Posts Tagged ‘client projects’

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Jan 28th, 11
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How best to deal with the needs of leads

So you got a lead. Good for you! Warming that lead up is crucial. Fudging the numbers, or scaring them with big ideas can just leave them feeling cold. So what do you do? Scale those big ideas into bite-sized chunks and think long-term.

Filed under: Best Practice, Business, Help & Advice Tags: , , , — @ 12:18 PM No Comments »

Jan 11th, 11
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11 steps to building the perfect project

While we’re always eager to strike new ground and get working as quickly as possible, planning is the be-all and end-all of the success of any project. As the saying goes — fail to plan and plan to fail.

Filed under: Best Practice, Business, Help & Advice Tags: , — @ 12:08 PM No Comments »

Oct 14th, 09
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Berryman Glass Recycling — website development and blog

After many months of planning, designing and web development, the new Berryman website is live.

Filed under: Business, Case Studies, Web Design, Web Development Tags: , , — @ 10:40 AM No Comments »

Jul 10th, 09
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Of projects, payment and planning

In business, it’s often the basics that we get snagged up on. I’m a web designer first and foremost and a businessman second. But it’s the criticality of your business that can usurp your day-to-day plans, throwing your future into doubt. A good example would be billing clients — but it needn’t be that way.

Filed under: Best Practice, Business, Help & Advice Tags: , — @ 1:24 PM 2 Comments »

Apr 29th, 09
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Emily Cagle Communications — website design and blog

On the back of the success of my popular ebook, The Beginner’s Guide to Social Media, the Emily Cagle Communications website and blog provides a wonderful case study for using social media marketing for your business.

Filed under: Business, Case Studies, Web Design, Web Development Tags: , , — @ 12:33 PM No Comments »

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