Octane logo

"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Posts Tagged ‘Microsoft’

Subscribe to Octane via RSS or emailEmailRSS
Nov 4th, 09
share this article Share this article on Twitter share this article on Facebook share this article on Delicious

Just what can Apple, Google teach us about avoiding competition in business?

In this age of hyper connectivity, if you think that you’re in direct competition with someone else, there’s something wrong with your business strategy. For many businesses, there’s an angle or a niche just waiting to be exploited — and the key to unlocking this success is to not compete at all.

Filed under: Business, Help & Advice Tags: , , , , , , — @ 1:16 PM Comments Off

Feb 2nd, 09
share this article Share this article on Twitter share this article on Facebook share this article on Delicious

Adobe versus web usability and common sense

Adobe’s website is a good example of bad web usability. I discovered this for myself only last week. If you thought buying software from Adobe would be easy, you might want to think again.

Filed under: Business, Web Design Tags: , , , , , , , — @ 11:49 AM 3 Comments »

† enter the code on the left into the field above.