Brand is something most people have an understanding of — Heinz, Apple, Ford, Nike, Sony. Just about everyone knows the value of a brand name and the perception of others towards you when you invest in those brands. But what about your own brand, and does it even make sense to talk about your own business brand when you’re a small business?
"Octane is a web design, development and internet marketing consultancy started in June 1999."
My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.
I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.
