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"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Posts Tagged ‘trust’

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Jan 28th, 11
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How best to deal with the needs of leads

So you got a lead. Good for you! Warming that lead up is crucial. Fudging the numbers, or scaring them with big ideas can just leave them feeling cold. So what do you do? Scale those big ideas into bite-sized chunks and think long-term.

Filed under: Best Practice, Business, Help & Advice Tags: , , , — @ 12:18 PM No Comments »

May 11th, 10
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Twitter to show a measure of trust in businesses?

Twitter may soon be wearing a business hat. Some will argue it has been for a while, but I’m talking about an official doffing of the cap towards businesses, with services specific to their needs. And critically, arguably the most important thing to emerge might be an indicator of Twitter’s trust in you and your business.

Filed under: Business, Social Media Tags: , , , , — @ 12:51 PM 1 Comment »

Apr 15th, 10
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ASA investigate Chris Cardell newspaper cutting “scam”

Everyone in business wants to gain an edge over their competitors. But when potential customers get dragged into the fray, the edge is lost and the bad press begins. Just ask Chris Cardell about his newspaper cuttings marketing campaign — because the only people paying him their fullest attention is the Advertising Standards Authority.

Filed under: Business, Personal Tags: , , , — @ 6:29 PM 2 Comments »

Nov 16th, 09
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Earning trust in business

There are no short cuts to making people trust you for your words or your deeds, and even less so in the business world. And on the web, trust is a hard-earned currency.

Filed under: Best Practice, Business, Help & Advice Tags: , , , — @ 10:55 PM No Comments »

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