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"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Web Design, Internet Marketing and Business Advice » Octane


Octane Interactive Limited is a web design & development and internet marketing consultancy started in June 1999. I sell ideas that change the way companies do business, usually in the form of novel web applications.

The knowledge

Here you'll find a rich mix of business advice (such as why your business might need a blog), simple company website hints & tips (like 5 simple ways to improve your business website), as well as practical business guides (including how social media can benefit your business).


For more information about web design, development and internet marketing, contact Octane right nowSubscribe to Octane via RSS or emailEmailRSS
Feb 1st, 10
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Creating a Landing Page for Twitter, Facebook

Congratulations! You and your staff are on Facebook and Twitter. Now what? Chances are, there are people out there who want to know a little more about who you guys are and what you do. But, as part of a corporate entity, it’s not just the individuals they’re interested in, it’s your company, too. So what do you do?

Filed under: Best Practice, Business, Help & Advice Tags: , , , — @ 1:21 PM 2 Comments »

Jan 29th, 10
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How to use LinkedIn to promote your business

LinkedIn is fast turning into a great place to meet exactly the right kind of people that can benefit your business most. Be they prospective new clients or staff, suppliers or respected industry leaders. For purveyors or information, LinkedIn can also be the venue to share what you write about.

Filed under: Best Practice, Business, Help & Advice Tags: , , , , , — @ 1:50 PM 3 Comments »

Jan 26th, 10
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7 security tips for your computer and the web

Keeping yourself and your business safe and secure is essential, right? So why is it so many people use obvious, sometimes dangerously simply passwords? Here’s a few ideas on how to keep yourself and your business website safe.

Filed under: Best Practice, Business, Help & Advice Tags: , , , , — @ 1:06 PM 1 Comment »

Jan 11th, 10
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How to protect and profit from your ideas

The greatest prize I possess isn’t my computer, nor is it my programming skills, or even my experience — it’s my ideas. My ideas are what have kept me in business all this time. How you work those ideas from imagination to reality decides whether you profit from them, or watch on as others walk away with them.

Filed under: Best Practice, Business, Help & Advice, Web Applications Tags: , , , — @ 2:11 PM 2 Comments »

Jan 8th, 10
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Making the most of Google Wave

Google Wave is a new web-based collaborative application that allows groups of people to work on the same document, known as “waves”. It’s free, it’s simple to use and can really open up your business communications in ways you hadn’t imagined.

Filed under: Business, Help & Advice Tags: , , , , — @ 1:50 PM 5 Comments »

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Recent comments

  • Wayne Smallman said — Hi Babs! The problem of their being only the one content section is something I’ve...
  • Babs said — Absolutely brilliant – thanks Wayne. I’d not even looked at this layer of functionality...
  • Andrew Pelt said — Online marketing is not just for the ongoing product, making a website or for letting...

Media

Octane and Wayne Smallman in the media &mdash view all publications

So you want a website, right?

This might come as something of a shock, given that I'm a web designer and developer, but the first few q … more

Making your workflow more efficient

Whether your organisation consists of a team of people or just you alone, you have a workflow — the ser … more

Better business blogging

So here I am, late 2009 and we’re still talking about blogging. Many might just roll their eyes at the … more

Mindset as a barrier to the uptake of new technology

How can we push the boundaries of event management further still? By taking the events to the people, say … more

High Speed Connections

Social media is changing the way we create, publicize and report on events. In light of Facebook, it's no … more

All of a Twitter over social media

Does social media represent a genuine opportunity for small businesses — or are we in danger of falling … more

Captive Audience

Recent research has consistently concluded that building an effective relationship with your customers is … more

Customer interaction from social media 'requires SPICE'

Marketers who are new to using social media for customer interaction have been given the abbreviation SPI … more

Ford Test Drive Social Media, Avoid Head-on Legal Crash

Ford Test Drive Social Media, Avoid Head-on Legal Crash In an attempt to avert a “potential PR nightmar … more

Beginners guide to social marketing

The number one benefit of social media marketing is the lower cost of entry, when compared to more tradit … more


Community

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