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"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Archive for the ‘Best Practice’ Category

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Feb 24th, 11
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Quite simply, clients count on quality

Quality is one of those things a business needs to get right early and quickly. Quality of service is not optional, nor is it interchangeable (or to be confused) with something else, like quantity. So would you impose a statute of limitations on the quality of the service you provide? No, you wouldn’t. And neither would I.

Filed under: Best Practice, Business Tags: — @ 11:23 AM No Comments »

Jan 28th, 11
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How best to deal with the needs of leads

So you got a lead. Good for you! Warming that lead up is crucial. Fudging the numbers, or scaring them with big ideas can just leave them feeling cold. So what do you do? Scale those big ideas into bite-sized chunks and think long-term.

Filed under: Best Practice, Business, Help & Advice Tags: , , , — @ 12:18 PM No Comments »

Jan 11th, 11
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11 steps to building the perfect project

While we’re always eager to strike new ground and get working as quickly as possible, planning is the be-all and end-all of the success of any project. As the saying goes — fail to plan and plan to fail.

Filed under: Best Practice, Business, Help & Advice Tags: , — @ 12:08 PM No Comments »

Dec 10th, 10
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Managing and making the most of your software

Let’s face it, our businesses probably wouldn’t function without a computer or two, yet we do things every day that leave us vulnerable should things go wrong. So let’s assume your software is broken, or you can’t do something and you need help — well here’s how to make the most of your software and solve those problems.

Filed under: Best Practice, Help & Advice, Social Networking Tags: , , — @ 12:00 PM 1 Comment »

Nov 10th, 10
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Don’t be afraid to ask questions

Why. Now there’s a thing to ask. I often can’t ask enough questions. If I didn’t ask questions, projects simply wouldn’t get off the ground.

OK, first of all, sorry about the long absence; I’ve been very, very busy over the last several months. Right now, I’m working on several large projects (more about those some [...]

Filed under: Best Practice, Business, Help & Advice Tags: , — @ 10:57 AM 1 Comment »

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