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"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Social media and internet marketing


Social media is a means of communication and marketing, made possible by the use of tools on the web that lets people share things like pictures, web pages and movies. Social media also allows people to interact with these digital items in a variety of ways, such as voting, commenting or reviewing. In really simple terms, social media & social networking are about communication.

Use the social web to promote, share and collaborate

What does social media do?

It's not so much a case of asking: “what does social media do?” Instead ask: "what can social media do for my business?"

  • Support — use Facebook and LinkedIn for ad hoc CRM (Customer Relationship Management).
  • Publicize — social media allows people to share things of interest with everyone, increasing the visibility of your business.
  • Integrate — add social media into your broader marketing efforts.
  • Control — detect and prevent “leaks” (disclosures) as well as inadvertent privacy violations.
  • Enhance — manage your company brand and reputation, either proactively as a function of marketing, or reactively as a preventative measure against bad publicity.
the Emily Cagle Communications website and blog

Want to know more about Social media and internet marketing and how Octane can help your business?

For more information about web design, development and internet marketing, contact Octane right now
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