"Octane is a web design, development and internet marketing consultancy started in June 1999."
My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.
I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.
Social media is a means of communication and marketing, made possible by the use of tools on the web that lets people share things like pictures, web pages and movies. Social media also allows people to interact with these digital items in a variety of ways, such as voting, commenting or reviewing. In really simple terms, social media & social networking are about communication.
It's not so much a case of asking: “what does social media do?” Instead ask: "what can social media do for my business?"