Ford Test Drive Social Media, Avoid Head-on Legal Crash In an attempt to avert a “potential PR nightmare” Ford Motor Company read the social media signs and avoided a head-on legal crash, where their reputation would have felt the full force of the collision.
Sure, it’s a given Ford would have won the legal battle, had things gone that way. But in winning the battle, Ford would have risked losing the social media war. And on the web, the survivability of a brand is all to do with winning the hearts and the minds of the very people you’re appealing to.