Does social media represent a genuine opportunity for small businesses — or are we in danger of falling victim to yet more hype?
Wayne Smallman, FSB member, founder of web design and development consultancy Octane Interactive and author of The Beginner’s Guide to Social Media, says:
Be careful about being too candid, entering into heated and bad-tempered debates and arguments, or making disparaging, negative and very public comments about clients, as well as other people. Unless you’re absolutely certain of the people in your social network, apply the ‘mother rule’ – would my mother be offended if she read this?