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"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Archive for the ‘Social media’ Category

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May 11th, 10
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Twitter to show a measure of trust in businesses?

Twitter may soon be wearing a business hat. Some will argue it has been for a while, but I’m talking about an official doffing of the cap towards businesses, with services specific to their needs. And critically, arguably the most important thing to emerge might be an indicator of Twitter’s trust in you and your business.

Filed under: Business, Social media Tags: , , , , — @ 12:51 PM 1 Comment »

May 6th, 10
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What is Google Local and how can it help your business?

So what is it be local? And local to who? Depends where you are. With more people on the move than at probably any other time, Google Local just made being a local business better than ever.

Filed under: Business, Help & Advice, Social media Tags: , , — @ 4:27 PM 1 Comment »

Apr 27th, 10
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Ebook: How to use WordPress to manage your company website

How to use WordPress to manage your company website is my latest ebook, written specifically to help businesses understand the potential of WordPress, as a tool to manage and control their website.

Filed under: Business, Help & Advice, Publications, Social media Tags: , — @ 6:24 PM 3 Comments »

Mar 22nd, 10
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Is social media management for the major players only?

What holds true in sport often applies to business also; not everyone can be a winner. And for businesses wending their way through the world wide web, engaging with customers is crucial. But how do you manage and measure such things? Say hello to social media management — but only if you’re a premier league player.

Filed under: Social media, Web Applications Tags: — @ 10:58 PM 1 Comment »

Mar 16th, 10
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An exercise in building brand, engaging customers and creating a community

Brand. Engagement. Conversation. Community. We hear these words all of the time, but for many, making use of them is time consuming and often drags you into unfamiliar territory. So how do we make the transition from company to brand and beyond?

Filed under: Best Practice, Business, Help & Advice, Social media Tags: , , , — @ 12:49 PM 2 Comments »

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