In lieu of the launch of my new ebook, entitled: “The Beginner’s Guide to Social Media — An introduction to social media from a business perspective”, I’d like to just explain a little about why I decided to write such a book in the first place.
I’ve been writing about social media from a business point of view quite some time. Back in June, I posted an article explaining in brief what social media is, which came out of some ideas I was playing around with at the time.
When I look around the business community, I see a lot of people talking about social media, but having little idea what it entails, or how social media can properly benefit their business.
There’s a lot to know about social media — certainly from a business point of view — which is hard to capture and commit to memory, just from catching conversations and the odd blog article here & there.
Writing a book about social media for business
With that as a backdrop, I decided to write, what was at the time, a simple presentation. After giving it some more thought, I realized a presentation just wasn’t enough to do the subject the kind of justice it deserved, or to give business people a real taste for / of social media. So I decided to flesh the presentation out into a full-blown book.
The book is broken down into 4 main parts, which are:
- What is social media?
- What does social media do?
- How can social media impact on your business?
- Optimizing for social media
To some extent, I’ve been fortunate enough to have written about many of the key themes and elements of the book on the Blah, Blah! Technology blog, such as Social Media & Social Networking and SMO (Social Media Optimization) & SMM (Social Media Marketing), over the last couple of years.
I’m really, really pleased with the book so far. And the feedback I’ve had from those who’ve been kind enough to proof read my book has been fantastic. Over the next month or so, I’ll be building a social media marketing campaign of my own around my ebook, to promote it as far and as wide as possible.
I’m still not sure whether I want to sell the book, or offer it for free. However, most people seem to think I should charge something, so that seems to be the direction I’m leaning towards for the time being.
Rather than give an exact launch date, I’m just going to keep working on the book until I’m 100% happy with it, and then take it from there. But writing a book is a very different proposition to then launching and publicizing it, which is something I’ve never done before. So it’s going to be a lot learning!
So stay tuned and watch out for my brand new social media book, coming soon…