“So how do you charge for a standard website?” is a very common question, one which has no simple answer. Why? Because I’ve never developed two websites that are the same.
There’s no doubting the similarity of some, in terms of the number of web pages, or the type of pages, but because my involvement in any given project can vary, there’s no one-size-fits-all approach to what I do.
Sometimes, I’m required to provide the design and artwork, whereas other times, that part of the project might have been done by another design agency.
Sometimes the copy (text) and the photography is supplied, whereas other times I’m required to assist in the copywriting and sourcing the photography.
There are parallels with the print world; no two brochures are the same. How many pages? What stock of paper? How many colours? Any special colours? Is the copy supplied? Is the photography supplied? How many prints do you want? The list goes on.
There are those that offer a one-size-fits-all approach. I don’t. Every company is different and thusly, their needs are different. The upshot is that I’m more expensive than some of my rivals. But it also means my clients get a better quality service, specific to their needs, not my own, or for the benefit of my own convenience.
Once we move away from corporate websites and into more specialized services, like websites that the client can manage themselves, such as a Content Management System (often referred to a CMS), or a web application, then things become even more specific.
But what does this mean for you and your business? Simple! Everything is taken into consideration and together we build a strategy that’s exactly the right fit for your business.