Ideas worth sharing

So there I was at the Breakfast Club Network at the Digital Media Centre, trying out another explanation of what I do: “I help businesses simplify what they do.”

A tease, I know, but it appears to be working; either the person I’m speaking with gets it, or it opens up a discussion with additional questions. Good.

The great thing is, though, once the conversation gets going, I often come up with an alternate, sometimes tongue-in-cheek, expansion: “I legitimise the consultation process.” Which got a laugh.

Quantifying something as intangible and ephemeral as an idea is difficult, and sharing them is pointless until someone acts on them, until then — at the end — you know whether the idea worked or not.

If you — like me — create something that captures that idea and turns it into a process, then you have demonstrable evidence that the idea was worth something rather than nothing.

Here, belief is crucial — both within yourself and the client.

Got questions? Ask!
Speak to me, Wayne, for a free, no-obligation chat.

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