“Kapitex is a specialist company focussing on Head and Neck cancer and airway management for laryngectomy and tracheostomy patients.” and, they’re also “a small, rapidly expanding privately owned limited company. Established in 1991, Kapitex is science based and clinically orientated whose management has many years experience in the medical device industry.”
A comprehensive, product-focused website
So, that’s what they have to say for themselves. What I can say is that they are indeed a very focused, customer-driven, highly-experienced bunch of people working in Whetherby, West Yorkshire, England.
Kapitex is one of my more senior clients, who, over the years, have become an international business with interests everywhere from North America, through Africa, Asia, the Middle East and beyond, all of the way down to Australia and New Zealand.
The benefits
From the very inception, we wanted to build a sense of transparency to what we were doing. This applies to all of my projects. Allowing the client the room to say yes & no in a timely fashion without incuring cost and eating into valuable deadlines:
- Efficient updates » because of the vastly improved architecture that’s been implemented, updates are made and additional content is added much more quickly.
- Communication and teamwork » by working closely with the print design agency, an effective design theme was established that would work on the web and still be complimentary in print.
- Realistic and managed deadlines » it’s in my nature to be overly cautious, so every phase of the development was broken down into manageable, pre-costed chunks, giving the client complete control.
- Short-term and long-term planning » by making provision for future expansion – such as e-commerce functionality – while still meeting with the immediate goals of the project. Being able to efficiently make changes large & small over the course of the lifetime of the website is essential.
What we achieved
- Totally revised designThe design of both the printed materials and the web followed the same consistent corporate theme.
- Lead generation
The number of requests for brochures and more information has soared. - Improved content
Not just more content, but a vast overhaul of product layout as well as all supplementary product data & information. - Efficient navigation
A much-needed and radical departure from the previous navigational structure. - Usability & accessibility
Standards-based development principles and accessibility devices have been integrated throughout. - Measurable and deliverable
All aspects of the web traffic can be tracked, and I provide accurate reports, detailing specific areas of interest on a regular basis.
Conclusion
We firmly believe that we’ve developed something that not only meets with the clients’ immediate short-term goals, but makes way for thoughts & ideas for the direction of the Kapitex website that were inconceivable with the previous version.
To see for yourself what we’ve achieved, go to the Kapitex Healthcare Limited website. And if you have any questions, please don’t hesitate to call or contact Octane today!