An overhaul to Under Cloud

Under Cloud is the summation of an idea I had about two years ago, which solves a couple of problems for me; cataloguing the web pages I find, and sorting those web pages in a meaningful way. After a day-long meeting yesterday, Under Cloud is ready for something of a re-invention.

So what is Under Cloud?

While the web is a deeply connected shared space, the relational structure of any web page lies in the hands of the authors and not the reader.

What I propose is a web application that allows the reader to create relationships between web pages that goes beyond the hyperlinks within the very web pages they discover and read.

By allowing the reader to create annotated relationships between those web pages they find, they then build a referential catalogue of interlinked web pages that builds towards a store of not just meta data, but meta information, organized chronologically.

Additionally, because this is a social web application, people can share their store of collated, curated and annotated web pages with friends, colleagues and family, or everyone else.

So that’s Under Cloud, in simple terms. However, having had the chance to share my ideas with Keith Evans of CIDA yesterday, Under Cloud clearly has potential, and that potential is clearly as an assistive aide to those performing research.

Under Cloud is a working web application, but it’s essentially just a fancy way of bookmarking web pages. Over the long term, the aim is to turn it into a substantial venue for aggregating and sharing research, either publicly or privately.

And to that end, I have a few choice questions to ask. First of all, a few disclaimers — Under Cloud will:

  1. allow you to bookmark web pages, add tags, as well as link to other related web pages.
  2. not assist in the actual process of finding research materials.

Dear researcher…

You, and what you do:

  • What kind of research do you do? Such as industry, for example.
  • Do you conduct pure (basic) or applied research?

Doing what you do:

  • What is your present workflow? In terms of process, procedures, software et cetera.
  • Do you collaborate in a team, and if so, how do you share things?
  • What (if any) mobile technologies do you use to assist in research? Such as a mobile phone, camera, dictaphone or dictation software, notes software, for example.

Sharing what you do:

  • What kind of documents do you use in your research? Either as an aide, or as actual reference, like web pages, PDFs, spreadsheets or photographs, for example.
  • Thinking about your research once complete, how do you present that body of research to the intended audience?

In an ideal world:

  • What would be your ideal workflow? Thinking about collating and storing your research materials, including notes, as well as the web pages you’re bookmarking and the documents you’re using.
  • Again, assuming things aren’t ideal, what would be your ideal way of presenting your research? As as example, perhaps in the form of an interactive discovery tool, sharing your findings via a web presentation, or within Microsoft Office.

Please reply to the above questions as a comment, and if you wish your opinions to be kept private, please say so in the actual comment.


Martha Lane Fox and the rise of the web app’?

A recent review of DirectGov by “Dot Com” survivor and digital thriver Martha Lane Fox caught my attention. Why? Because she’s helping raise awareness of what I do for a living — build web applications. And when Martha helps me, she also helps you, too.

Digital numbers

DirectGov is a portal-cum-directory for a whole slew of government services, initiatives and resources. What I see is a start, but there’s much, much more that can be done. Fortunately for us, Miss Fox appears to agree.

Hmm, still wondering what I’m talking about, I see. Before reading any further, you might want to have a squint at my primer on web applications, whereupon all will become clear!

By way of an abridged background, British-born Fox, founder of Last Minute, the leisure travel website, managed to retain her government advisory role, surviving the General Election defeat of the Labour Party who brought her to table in the first place. Contrast that with the departure of business “Tsar” Lord Sugar. But that’s politics, and Sugar is a Labour man, which probably explains everything.

Championing the web application, sort of

Anyway, Fox has reviewed the DirectGov collection of web-enabled services, offering several recommendations. That aside, what’s most interesting about this whole review, for me, isn’t the review itself, or even DirectGov for that matter. And the less said about the politics the better. No, what’s really interesting is that the whole idea of web-enabled services — henceforth referred to as web applications — have been pushed into the unblinking gaze of the public eye, and that of many a politician, too, I no wonder.

For a company like Octane, this is crucial, because this room to breath helps legitimize what I do for a living; which is designing and developing web applications.

At some point, the hope is that the conversation won’t start with the question: “So what is a web application anyway?” but with: “So I have all this data, fifteen members of staff divided across three different locations and I need them all to be able to manage that data. Can you do that?” Well of course I can! But right now, that conversation is some way off, and I have to scramble through that explanatory briar patch before I get to the aforementioned money question.

How does this raised awareness help you?

Good question. Firstly, at the governmental level at least, over the next few years, more and more of your transactions will be on-line. Everything from accounts being filed with Companies House, to VAT returns to Her Majesty’s Revenue & Customs. I’m already doing this kind of thing, but there are many of you who aren’t. More crucially, your accountants probably aren’t, either.

Anyway, as time passes by, you now get the whole web thing. In time, you’ll understand the difference between a website and a web application. You’ll begin to realize there’s money to either be saved or made, and that has very direct impact on your business.

So the conversation then changes. More resources become available, more businesses like me enter the fray, and services emerge, allowing you to do things over the web that were unthinkable just three years ago, all without costing you too much money.

Your expectations are now higher because you appreciate what can be achieved, and what your business can achieve, via the web. You reap the rewards of your curiosity, just like Premier UK Venues did all those years ago when I built To Book for them.

How does a web application help save money?

Miss Fox recommended the Conservative-Democrat coalition party move a third of services onto the web:

“Shifting 30 per cent of government service delivery contacts to digital channels would deliver gross annual savings of more than £1.3bn, rising to £2.2bn if 50 per cent of contacts shifted to digital.”

So how does that work? Well, in different ways. Especially if you compare print to a web page:

“She contrasts the process of applying for a student loan, which ends with the printing out and signing of a 30-page document, with the simplicity of booking a flight.”

The fact is, print costs a lot of money. The cost is divided several ways. Firstly, there’s the initial production, which is unavoidable, irrespective of the media, then there’s the design phase, actual print and then finally delivery. Then there’s the re-prints, which becomes a constant cycle. Clearly there’s a huge argument for going paperless, which I’ve discussed previously, and is doable for some.

Work smart, go web-based, save money

Are there any other ways in which a web application help save money? To answer that, I must quote myself:

  • Automating business processes saves you time
  • Increased work capacity
  • Reduced data errors, loss and duplication
  • Work more efficiency
  • More accurate data entry
  • Save money over time (greater ROI)

In conclusion

Getting a big-up from a big industry name like Martha Lane Fox won’t happen often, so it’s up to people like me to make the most of these moments, when awareness is raised and people are just that more curious, or educated.

But these are curious times in which we live in, and right now, in spite of the hardships many are likely to endure, Octane is getting along nicely. All of which is rather prophetic really, given my earlier thoughts on how a web app’ can save a business money during a recession.

Aside from me whoring what I do to pay the bills, the core aspect of what I’m driving is that you can adopt the same perspective as myself — by striving for the precision of thought and vision to take a good long look at what you do and remove waste and refine what remains, wherever possible.

Don’t ever become complacent and believe that what you’re doing is the best you can do, there’s always room for improvement. Just ask Martha Lane Fox.


What inspired me to start a web design agency

Sifting through the updates on Facebook, a question caught my attention which triggered a flash of memories right in front of my eyes: “What inspired you to start a business?” This being a Sunday, I thought I’d walk through some of those early memories once more.

What inspired me to start a business?

The question posed by StartUp Donut prompted a reply from me, but I soon started to wander off-topic, meandering into the minutia of the why and the when. So I reigned in my thoughts and decided to put them all here, on Octane.

To answer the question, I just wanted to be the master of my own destiny. The thought of working for someone else simply wasn’t (and still isn’t) in the least appealing to me.

In the beginning…

Originally, the intention was to start up Octane with a couple of guys from college, but things just didn’t work out that way. I was, in many ways, forced into the decision by circumstances largely outside of my control.

At the time, I was working in Leeds, as a new media designer, which entailed designing and building interactive CDs, web design and elements of video and 3D production. The first 3 years were excellent, but then the last 6 months became utterly intolerable. I still don’t know what happened, but something had clearly changed in the guy I was working for. In the end, I had to go.

In hindsight (which is always 20-20 vision), I should have looked for employment elsewhere and built up my network. But I didn’t. I should have waited until I had someone who could partner with me to handle the sales and marketing. But I didn’t.

At the time, web design was very, very new. So I was striding straight into a completely new market, with all the perils and potential you’d expect. And even today, what I do is still widely unknown and new to many.

I also saw a lot of confusion on the part of businesses, business owners and marketing managers, who weren’t quite sure what the whole “web thing” meant. And inside that moment of perfect confusion, a circling swarm of web design agencies were visibly preying on the the confused and the bemused.

From the very beginning, I was determined to, firstly, do things my way, and secondly, to do things right by everyone I did business with, and to be as honest as necessity would allow, without harming my self in the process. That mentality and philosophy stood me in good stead, and I began to win the respect of not just clients, but of those other agencies who, over the coming years, would see me as a constant in an ever-changing industry.

So from 1999 to about 2004, I was more a fireman and a trauma councillor than a web designer — intervening in emergencies and then tending to the people burnt by one disaster or another. While that earned me a solid reputation and won me a substantial amount of referral work, selling directly was extremely difficult because I was guilty by association and constantly walking through dirty water.

The first 10 years really didn’t hit home until after the event, sometime in late June of 2009. Again, in hindsight, I ought to have done more to celebrate the occasion, but things were hard for everyone I knew and the moment just slipped by. But I did manage to scribble together a few thoughts on my time running Octane from 1999-2009:

“There have been trials. There have been tribulations. I’ve survived everything from the bursting of the Dot Com bubble to the current global economic downturn.

For any business to last ten years is a major milestone. But for a web design agency, I breath very rarefied air, shared by few others.”

A special kind of hell.

Running your own business is a trade-off between control and stability, and it’s a trade-off I’ve been a willing participant of since 1999.

I see so many businesses and business people fail for so many totally avoidable reasons, many of which are as a result of poor decision making, over-reaching self interest, an inability to say “no”, and a lack of vision and objectivity.

Conversely, a lack of success is not always the presence of those things, but an absence of good fortune and an array of friends and colleagues to assist wherever they feel able to. Those early decisions to go alone have proved to be instrumental in my relative confinement as an individual and not a team.

But the thought of giving in and working for someone else, to be beholden to their politics, and having to be a witness to all of those bad things is to me some kind of purgatory. I simply could not stand being a party to and being expected to be a participant in a failure of thought and deed, when I know for sure there are better and more viable ways.

“Better to reign in Hell, than serve in Heaven” — Paradise Lost, John Milton

The future of Octane?

Right now, the future of Octane looks very bright! I’m presently working on a number of large projects, which I fully intend writing about in due course. Rather than tease, I can tell you about two in particular.

Qwiktax started out as a relatively modest bookkeeping web application, but has since grown into a more mature, feature-complete accounting package, designed to allow small businesses to manage not just their bookkeeping, but employee payroll, fixed assets and VAT, as well as view on-going trading results, loans and profit & loss accounts. So far, we’re making good progress, but there’s still much to do before it’s complete and ready for general release.

To Book is an existing web application that is to be re-designed and re-developed, taking it to version three. In simple terms, To Book is an accommodation management tool specific to the needs of one particular business. To Book 3 will be a generic system, which we can sell to just about anyone who wants to take control of their event management needs. To Book 3 will be, by far, the most ambitious project I’ll have undertaken so far, and I just can’t wait to get going. Right now, we’re moving through the various agreed stages of the project plan, having signed off the initial wireframe designs and flow diagrams, I’m now moving onto the actual design stage proper.

Here and now…

So, all in all, there’s much for me to look forward to and exciting times ahead. With winter just around the corner, and all of the attendant festivities in tow, there’ll be no let up for me, but that’s business!

StartUp Donut — What inspired you to start a business?


Is it possible to run a paperless business?

Ten years ago, going paperless would have been desirable but almost impossible. Now, the idea of running a paperless office is just about doable. I should know, I’ve been trying for long enough. Here’s my experiences and some handy tips to help you make your business paperless, too.

I hate filling out forms. I may have an allergy to paperwork. So much so, I often go to extraordinary lengths to avoid paperwork myself.

I rarely work hard. I work smart instead. You may find me toiling over something for a while, only to discover that over time, I’ve made a saving in some way. So I’m always on the look-out for novel ways of doing boring things faster and more efficiently. Going paperless falls slap bang into this area, but it’s not been easy.

Why go paperless?

But that’s not the only reason I wish to go paperless; email is much quicker and simpler alternative to sending a letter. And then there’s the green argument, which is entirely justified, too. Even though I’ve been working towards going paperless for years, the reality is much different to the imagined.

While I very rarely send a letter to anyone these days, I still get lots of written correspondence, especially from government agencies, like Her Majesty’s Revenue & Customs, as well as Customs & Excise. Then there’s the junk mail, which is annoying to say the least.

3 reasons to go paperless in the office

To a greater and lesser extent, I have to make concessions, sacrifices and some extra effort to keep the paperwork to a minimum. And here’s three reasons why you should try running a paperless office:

  1. In your own small way, you’ll be helping the environment. So if you’re a big company and you manage to make the transition to electronic communications and document management, you’ll be making an even greater impact.
  2. Save valuable storage space. I have clients who dedicate entire rooms to filing cabinets and storage boxes. Imagine being able to recover all that space and use it for something more worthwhile.
  3. Going paperless also means going electronic, which means things should be much easier to store and find. I emphasize the word “should” because unless you have a good idea of how you want to store your company data, you’re just as likely to lose a file on your computer as you are a letter on your desk! So unless you have the right processes in place, you won’t feel the full force of the savings a paperless office can offer.

What kind of things can you do electronically?

There’s no point going paperless if you’re not aware of the very things where going paperless will have the greatest impact on your business. So here’s a few places where going electronic will pay dividends over time.

So here’s some ideas, with suggestions for alternative ways of doing things, depending on what the idea is and what it involves.

Internet banking

My internet banking offers a wealth of options for managing my business finances. I can view my account, see next day payments, settle invoices, transfer money between my various accounts, as well as view all of my previous bank statements and much more besides.

I’m in the process of adding my accountants to my internet banking account so they can handle all of my finances, keeping my involvement to a minimum. There are also other savings to be had here, such as less time spent traveling to and from their offices, as well is the calls between the two of us as we try to track down that one lost bank statement.

Submitting your VAT and filing your company accounts

You can now file your VAT on-line. I’ve now authorized my accountants so now I don’t even have to sign anything. And once they get access to my internet banking, I doubt I’ll have any involvement at all.

It’s been possible to file company accounts to Companies House for some years. Slowly but surely, the various government agencies are getting their act together and moving onto the internet.

Manage your projects and time sheets

I wrote my own software some time ago to help me manage my projects and to keep track of my work time. But in the end, I ran out of time to add the kind of features that I needed. In the end, it was cheaper to buy a 3rd party application than spend my time updating my own.

So I bought Daylite and Billings. I’m a Mac, not a PC. So unless you own a Mac, Daylite and Billings are no good for you. However, there are tons of alternatives out there.

Daylite is CRM (Customer Relationship Management) package with some solid project management tools thrown in. I use Daylite to manage all of my client projects, emails and events, and more. Billings in a time tracking and invoicing tool.

They’re both from the same company, which means they work quite closely together, so I can shunt tasks or entire projects into Billings from Daylite.

Here are alternatives to Daylite and Billings for PCs, and here’s some earlier thoughts of mine on project management.

Make notes of meetings and telephone conversations

When I make calls, I often make notes of what was discussed, especially if it’s a lengthy call to (or from) a client. Daylite is great here because it has a calendar built right in. So all I do is double-click on the approximate time in the day cell of the calendar and up pops an event window. All I need to do is add in what was said, by whom, when and for how long for. I bypass paper all together.

Send and receive emails with PDFs, not letters or faxes

So once I’ve completed a project and the client is happy, I send an email containing a copy of the invoice as a PDF file. Billings gives me the option to print the invoice, or save it as a PDF. As a backup, I save all of the PDFs to a special folder, so I have copies available.

This is applicable to anything, really. If you use a Mac, you can “print” any document as a PDF from the print window, which is a huge bonus. Again, make sure you have a good storage policy in place so you know precisely where your documents are.

You can even send and receive electronic faxes. I’ve been using You’re Always Connected for years. You get a number to use for either voicemail or faxes. Now, all of my faxes come through as emails with the fax attached as a PDF. So if the fax is from a client, I just move it to the client folder in my mail client. Simple.

Buy ebooks rather than a printed books

Thinking of buying a book to learn something new? Many publishers are now offering electronic alternatives which you can buy on-line and download right there. In many cases, not only are they cheaper, they often include bonus tools and other extras. If you really, really must, you can make a hard copy — and if you really, really, really must print a copy:

  1. make the type size as small as possible, without it being unreadable;
  2. make the margins as wide as possible, without loosing anything;
  3. if your printer supports it, do a duplex and print both sides, and if not, do it by hand.

Use your iPhone as an ad hoc route planner / alternative to maps

Going to a meeting for the first time? Planning on using Google Maps to plot your route and then print it out? If you have an iPhone, use the Maps app’ and then use it just like a GPS for your car.

You get all of the benefits of Google Maps, such as a turn-by-turn route planning, and it even shows you when you’re in motion, moving along the road.

A better workflow

Sadly, there isn’t one application that will scoop everything up and make all of your paperwork suddenly vanish. You need to commit to a slightly different way of doing things. I’m not going to fool you into thinking this is simple because it isn’t. You need to sit down and workout your workflow and make it more efficient. If you have a team, then it’s a team effort.

As an example, I wrote a web application for a client, which took their system of pen, paper and Excel and transformed it into an app’ called To Book which automates and manages almost all of the hotel room booking process, from initial request to confirmation of reservation. Here’s some ideas for making your company workflow paperless:

  • There’s no getting away from the fact that at some point, you’ll still be using paper. So when you do (be it a print out, or a doodle), use the clean side for making quick notes, and then when you’re done, recycle it.
  • Having the right software is paramount, especially when it comes to notation. You need to be able to launch that app’ fast and make notes quickly, especially when someone calls you on the phone. So make shortcuts to those applications and ensure you can export your notes into something else, like your CRM software.
  • When it comes to software designed to deal with customer data, for example, try to standardize across the business, so everyone is using the same tools for things like notation, calendars, office productivity etc. This way, it’s much easier to synchronize and share your data.

Here’s an article of mine (as a PDF, funnily enough) discussing ways of making your workflow more efficient.

Use web-based office productivity software

Here I’m thinking of Google Docs, but now Microsoft are getting in on the act with Microsoft Docs. You can create and share spreadsheets, presentations and text documents with clients and colleagues wherever and whenever. Also, you can sort and store your documents in colour-coded, named folders, which will help make managing you digital assets that bit easier.

And then there’s Google Wave, too. Wave is a word processor with some added smarts. Several people can type into the same document at the same time, which has some truly amazing side benefits, especially for brainstorming. Also, there’s a visual revision history tool, so you can skip backwards and forwards through the different changes that everyone has made, should you (or anyone else) make a mistake or wish to go off in a different direction.

Here’s some ideas of mine on how to make the most of Google Wave.

Use document management software

Chances are, you’ve got thousands of documents that you can’t just send of to be recycled. Besides, you may still need them. So what do you do? You need a document management system. Essentially, a document management system contains the scanned versions of all your printed materials.

This does depend on the kind of document management software you’d be using, but the process typically involves some kind of OCR, which stands for Optical Character Recognition. Which means? Once scanned, you can search your documents as if they were word processed files. In fact, that’s exactly what they become.

So that room filled with shoulder-high filing cabinets can be squeezed into a modestly sized external hard drive, with room left to spare.

Thoughts from the community

Fujitsu Scansnap scanner, industrial shredder, eFax, Instapaper on iPhone. Paperless office sorted.” — Sally Church of Icarus Consultants.

“I find using Evernote removes the hassle of paper notes. Plus, it also allows you to keep notes sync’d across devices.” — Simon Barker, owner of Zath, the tech & games blog.

“A good place to start going paperless is invoicing — much easier and cheaper to produce and send out PDFs instead of printed forms.” — Brian Heys, freelance software tester.

“Scan your signature, paste it into your documents and email back contracts. Sign up for electronic billing wherever possible. Tick the ‘don’t pass on my details to third parties’ box at all times. Always choose email / text / phone as preferred contact method and not postal mail. Sign up for something like EchoSign so that you can get e-signatures. think before you print, usually you just don’t need to. Cancel newspaper subscriptions, and read news on-line, or get a subscription to Factiva / Lexis Nexis for comprehensive electronic access to the news.” — Emily Cagle, communications consultant.

“Forget business cards connect using LinkedIn (simply typing in a public URL).” — Joe Edwards, designer and marketer for Hurricane Marketing.

“Make a list of all the crap publications you get and wipe them out [unsubscribe], all of them!” — Jon-Marc Creaney, architect and designer.

Conclusion

Hopefully, we’ve managed to fill your head with no end of new ideas. But if you’re already running a paperless office, we want to hear your ideas!


Is social media management for the major players only?

What holds true in sport often applies to business also; not everyone can be a winner. And for businesses wending their way through the world wide web, engaging with customers is crucial. But how do you manage and measure such things? Say hello to social media management — but only if you’re a premier league player.

Saturday saw England lose to France in the Rugby Six Nations. As is often the case in rugby, when the attacking side gets close to the try line at the base on their opponents half of the field, all fifteen men are often gripped by “white line fever”. The parallels between business and sport are often lazily made, a cliche almost. But there they are none the less.

And so it is with those businesses easing themselves into the realm of social media management — they chase down the business behemoths and ignore the rest. But is that where the money is?

Earlier, I was to be found reading through a list of social media management systems. Yes, content management systems are now passé, apparently. Although I do well enough from them, as a web application aspect of Octane.

But, here I am, making lazy comparisons with sport again. First it was football and professionalism (no longer two words that are happy bed fellows, in light of the recent bed-hopping indiscretions of Messrs. Terry and Cole) and then it was football and questionable antics on LinkedIn, of all things.

So what is a social media management system?

Since SMMS is still relatively new, the standard features are still subject to change. That aside, here are some of the core features you’d expect to see.

Manage your social media profiles — Much like a content management system, a social media management system is about aggregating a particular kind of content. In this case, profiles for social media websites and social networks.

So, after you sign into your new SMMS, you’re presented with the option of granting access to your Pages on Facebook, Twitter accounts and YouTube Channels.

Create and share content — Like any marketing campaign, your efforts need to be coordinated, possibly across a team, across time zones, different languages, in addition to the various social media channels.

Analyze and measure engagement — All of your furious industry counts for nothing if you don’t know what happened to all of that great content you’re creating. So here’s where comments, clicks, votes, sentiment and distributed discussions are pooled and analyzed, helping you put a pounds and pence value on your investment.

All eyes on the prize

The list of social media management systems is concise, but sadly, the emphasis in most cases is on the enterprise prize at the expense of every other business, which prompted me to comment thusly:

There appears to be a mad dash towards the enterprise (a noble venture, assuming they have the time time and money to stick out the sales process through the myriad departments they’ll have to navigate), with hardly a look over the shoulder at the vastly more populous SMEs / SMBs who would be serviced and served just as well.

After all, if it wasn’t the case that small-to-medium sized businesses were being neglected in the social media gold rush, I would never have written my ebook, The Beginner’s Guide to Social Media, which wouldn’t have been downloaded well over a thousand times, and I would never have picked up new clients via social media as a result.

Whatever the reasons, these guys have their sights set on the enterprise. Perhaps it’s at the behest of their investors. Who knows. Either way, there’s a gap in the market, an opportunity for someone to develop a social media management system for the masses of businesses out there not in the Fortune 500 list, who don’t have a fleet of private jets, no international offices, nor a politician sympathetic to your cause.

Look at it this way, just the one client worth £30k a year might look better than ten clients worth just £3k. On the face of things, managing one client would appear to be simpler. But if you had to lose just one client, which would prefer; one worth £30k or one worth £3k?

So as I stand, looking across the field of play, the prize is staying true to the strategy, being mindful of the be-suited potential suitors in the executive box, but keeping in mind the goal of creating a genuine crowd pleasing, seat filling spectacle for years to come.