Why I’m staring at clouds (cloud computing, that is)

You’d be forgiven for thinking you’re falling behind, no longer at the sharp end of technology if, like me, you’re a bit bewildered by the idea of so-called cloud computing, drifting slowly by. For me, “the cloud” is just a new riff on an old way of doing things.

Before I begin, let me just say this isn’t going to be some in-depth analysis of cloud computing, simply because I’m not that IT literate. And, for the most part, I’m sure such a review would have an exceptionally narrow audience. Instead, I’m going to skip the technicalities and offer my opinion on the cloud.

I have various parts of my digital life and work on the web, scattered hither and yonder. Mostly, these electronic excerpts of my life are to be found in the form of profiles, bookmarks, portfolios, with websites and articles representing the more substantiative end of the electro-content-centric spectrum.

What I don’t have on the web is anything specifically work related, in so far as archived data. Why? Two reasons, the first of which being that I live in a rural area and sit at the end of what’s called the “last mile”, a telecommunication euphemism for having a rubbish broadband connection, while secondly, I just don’t trust the internet that much.

A security storm cloud for Sony

To some, that final statement must appear like an unusual admission coming from someone like me, a business owner who builds web applications for a living. But let me just quote a message I saw on Twitter earlier, written by Adi Kingsley-Hughes:

“Before everyone pours their financial information into Google Wallet, let me just say one thing … Sony.”

Remember the Sony fiasco, where, firstly 77 million user accounts for their PlayStation network were illegally accessed, followed by an additional 24 million? Yes, that Sony. And the truly tragic irony is, the attack was actually launched from Amazon’s EC2 cloud computing platform.

So, for myself at least, if the likes of Sony can’t keep customer data safe, I really don’t hold out much hope for anyone else, Google included. And that’s just the security side of things. Then there’s what I call the all-or-nothing aspect of cloud computing.

It never rains, but it pours. Even for Google?

Let’s say you’ve taken the Google shilling and you’re using one of their Chrome OS laptop computers, that shoves all of your stuff up into the magical ether. Now, while Google will claim they can keep you going while you’re away from an internet connection, storing some of your stuff on your computer, for how long can you work like this when that all-important spreadsheet is presently residing on a server somewhere in the North America Mid-West?

And this is Google, arguably the most well resourced company in the world. From this perspective, you can easily see the cliff edge at which most other companies offering similar services would immediately drop off when their vastly smaller resources are included into the equation of you requiring access to your stuff. In the world of cloud computing, you either have everything, or you have nothing.

But cloud computing offers another potential problem, because we have Google and Amazon offering similar cloud-based services for their music offerings, too. Apple have something similar lined up, but crucially, they have seen the potential problems with the cloud and have a hybrid in mind, where you keep your music and movies on your computer, but will also be able to access them remotely from some other location, away from your computer.

This all kind of reminds me of that real world all-or-nothing situation, when the power goes out.

“Hmm, no TV. Oh well, I’ll make a cup of coffee.”

And then you realize you need power for that.

“Okay, skip that. I’ll listen to some music.”

And then you realize you need power for that, too.

“Damn it! Right, I’ll read a non-electronic book of the paper variety!”

But it’s now dark, and you need power for the lights.

Looking back, from the future

In fifty years time, this article will probably be ensconced in academic literature, highlighting the quaint concerns of the early internet, before becoming self-aware and omnipresent. For now, it isn’t and it’s not, and I’m here staring at clouds, while I work on my computer, reasonably safe in the knowledge that I have access to my stuff whenever if not wherever I am.

Why small businesses should make you think

Let’s hear it for the little guy! Seriously, small businesses are, well, the business. So here’s my take on why it’s a good idea to think big but act small when choosing who’s going to fix your boiler, install broadband at your office, replace your car exhaust, unblock your drain, mend your leaking roof, provide mobile phone coverage…

Trust in small businesses?

I can count on one hand the number of businesses I can rely on. Let me clarify what I mean — I want to be able to call them, speak to someone who actually knows what they’re doing, and get a straight answer, with some novel lateral thinking thrown in for good measure. As soon as you apply that kind of criteria to the broader swathe of businesses out there, you find yourself clearing the field of candidate businesses very, very quickly.

Arguably more importantly, how many businesses can you really, genuinely trust? And that’s the thing — trust is an invaluable quality you can neither beg, steal or borrow, or buy for that matter.

The biggest problem will small businesses is their lack of scale; they can’t service a huge number of clients. But what small businesses can do is provide an excellent personal service. It’s this attention to detail and the attention to the customer that makes dealing with small businesses so appealing to me. In fact, I often go out of my way to find the equivalent small business, who provides a service I require, even if they charge more.

A word or two about why small businesses are fantastic!

So what makes small businesses better than big businesses? Well, first of all, let’s define what I mean by big business — here I’m thinking about the likes of Orange, British Telecom, British Gas et cetera. Let’s look at what makes small business so good, by way of the words we all love to hear:

  1. “Yeah, I can do that!” Knowing they really do know what they’re doing and not having to worry any longer is just priceless — from Lynne Foster of PoLR, an internet marketing agency based in Glasgow, Scotland.
  2. “Oh, that sounds like the [insert name of broken gizmo here]. Yeah, I can sort that out for you.” You often deal with a decision maker; someone capable of handling your request in a meaningful way. They thrill you with their instant insight, and you know they know what they’re doing.
  3. “Go on, call it a tenner”. You walk away with a smile on your face, they get cash in hand, everyone is happy. And you remember them all the more for your dealings with them.
  4. “Well, if you pop in right now, we can fit you in!” The sheer convenience of ad hoc arrangements, without having to wait days or even weeks is just bliss, which means you can get on with your life.
  5. “Yeah, I saw the problem earlier. I’m working on a fix right now.” Getting the right level of support can be a monumental challenge. Being able to speak to the very people dealing with the problems you encounter, and being reasonably certain they’re already fixing those problems fills you with a certain warmth.
  6. “What’s your deadline?” Having some demonstration of their awareness and ability to plan is also a good indicator — from internet marketeer Nikki Pilkington.
  7. “Sorry, I can’t do that, because…” Maybe they don’t have the time, or they simply don’t have the necessary skills. Either way, they’re being honest, which allows you time to move on and find someone else. You’d be surprised just how empowering say “no” can be.

And here’s some more thoughts from the world wide web:

“I need my suppliers to be honest and do what they say they’ll do. If they’re nice too, so much the better!” — Rob Griggs-Taylor.

“”Yes sir, you are right. I will get that done immediately, free of charge” Is my favourite response.” — Steve Williams, IT security expert.


As a small business owner, I’m passionate about my business, Octane, by default — if I’m not passionate, who the hell else will be? And so it goes that many similar small business owners make their businesses passionately personal and personable.

We don’t have the luxury of shrugging our shoulders as customer number 77,596 walks away in a huff because we didn’t give them the service they expected. Instead, we work damn hard for all our clients and customers because our reputation and, by natural extension, our livelihoods rely on this attention to detail.

So when you’re thinking of renewing a service contract, or buying something and you’re planning big, try thinking small for a change.