Most business websites are under performing, and the reasons are all too common. Thankfully, most websites can be improved without too much effort.
Here’s a list of 5 easy methods to improving your business website:
- Prompt the visitor to act — by adding in a “Call to Action” at the end of a web page; such as your sales telephone number, or a button to place an order, or to contact support or sales, you’re preventing your product / service pages from becoming dead ends.
- Making contact — speaking of getting your visitors to contact you, just listing your email address is neither professional or sensible. Firstly, if you have a proper contact form, your visitors will have much more confidence in you. Secondly, by listing your email address on your website, you’re essentially inviting people to send you junk email. As well as giving your potential customers a way to contact you, also list your main telephone numbers and postal address, too.
- The write stuff — bad grammar and poor spelling are a turn-off. Most businesses have a copy of Microsoft Word, so make sure you use it! Also, when writing about your company or your products and services, think about your audience and write with their needs in mind. You’re not out to win any literary awards, but you don’t want to bore them, either. Be concise, descriptive, informative and use words and phrases appropriate to your product / service, and avoid jargon.
- Image is everything — you don’t have to be a professional to take professional-looking photographs of your products. A lot of websites have very poor photos, which do more harm than good and don’t give a good impression of either their products or the company itself.
- Broken links — possibly one of the most heinous of website design crimes is the broken link. Finding them is both frustrating and unprofessional. Periodically check your website for broken links and fix them!
Think your business website is suffering from some of these problems, but don’t know how to fix them? Well I do, so contact me straight away and let’s get that website of yours earning you money!