Most business websites are under performing, and the reasons are all too common. Thankfully, most websites can be improved without too much effort.
Here’s a list of 5 easy methods to improving your business website:
Prompt the visitor to act — by adding in a “Call to Action” at the end of a web page; such as your sales telephone number, or a button to place an order, or to contact support or sales, you’re preventing your product / service pages from becoming dead ends.
Making contact — speaking of getting your visitors to contact you, just listing your email address is neither professional or sensible. Firstly, if you have a proper contact form, your visitors will have much more confidence in you. Secondly, by listing your email address on your website, you’re essentially inviting people to send you junk email. As well as giving your potential customers a way to contact you, also list your main telephone numbers and postal address, too.
The write stuff — bad grammar and poor spelling are a turn-off. Most businesses have a copy of Microsoft Word, so make sure you use it! Also, when writing about your company or your products and services, think about your audience and write with their needs in mind. You’re not out to win any literary awards, but you don’t want to bore them, either. Be concise, descriptive, informative and use words and phrases appropriate to your product / service, and avoid jargon.
Image is everything — you don’t have to be a professional to take professional-looking photographs of your products. A lot of websites have very poor photos, which do more harm than good and don’t give a good impression of either their products or the company itself.
Broken links — possibly one of the most heinous of website design crimes is the broken link. Finding them is both frustrating and unprofessional. Periodically check your website for broken links and fix them!
Think your business website is suffering from some of these problems, but don’t know how to fix them? Well I do, so contact me straight away and let’s get that website of yours earning you money!
You see, there are plenty of things that interest me, but aren’t really the kind of thing I would or should talk about through my business. So that where Blah comes in, which offers me a great opportunity to share ideas with people all around the world.
The wonderful thing about Blah is the chance to share my insights with some very bright and like-minded people.
Are you a Barnsley-based business wondering how a website can help you? Or maybe you already have a website, but it’s not performing the way you’d hoped. Octane can help.
Simply having a website isn’t enough these days. As a business, your website should be an integral part of your marketing strategy, intimately tied to your “off-line” print-based campaigns.
Additionally, if you want people to find you on Google, your website needs optimized for the search engines (often referred to as SEO; short for Search Engine Optimization), which will increase your chances of being found by both existing and prospective customers
Running a promotion for a new product or service? Then consider creating a Landing Page, to funnel those visits towards a goal.
Do you share data with your customers? Or what about staff working from home or different offices? Octane can create tools to help your business coordinate all of your data through your website, simply and securely.
If you’d like to know what Octane can do for your business, contact us right away…
This blog will serve several purposes, including helping to raise awareness about Octane and the excellent web design & development services we offer, as well as allowing you, maybe a potential client, to ask questions in a more informal setting.
If you have any questions, feel free to comment below and I will do my very best to answer…