Kapitex Healthcare Limited website overhaul

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Kapitex Healthcare Limited — a market leader in the development and manufacture of medical devices for use in tracheostomy and laryngectomy — has been a client of Octane for almost two decades.

In 2010, we switched their website from static website (web pages written in HTML) to one powered by the content management system ExpressionEngine, allowing Octane to manage the website on behalf of Kapitex. As of 2017, we completed the second major overhaul, retaining ExpressionEngine, but introducing some significant improvements.

Overhaul to the Kapitex Healthcare Limited website.
Overhaul to the Kapitex Healthcare Limited website.

What we achieved

  • We assembled a team focused on managing and maintaining the website, using services such as Slack, Dropbox, and Google Docs to coordinate our efforts, and collaborate.
  • Simplification of a comprehensive and growing product range.
  • Website works on mobile devices, equating to more potential users.
  • Designated members of the team manage almost everything.
  • Use of modern web technologies helped reduce costs by simplifying development.
  • Flexible and customisable designs to manage and maintain a range of digital assets.

Visit the Kapitex Healthcare Limited website.

Questions?

If you have a question, catch us either on Twitter, our Page on Facebook, or here via the contact form.

False starts. Red cards. Race fixing, with a difference.

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While watching the BBC coverage of the European Indoor Athletics Championships from Belgrade in Serbia, a few of the track events were littered with false starts.

Here’s the thing: In spite of the fact that everyone hates them, the governing organisation, the International Association of Athletics Federations (IAAF), appear to have no appetite for fixing things.

Yes, there’s a fix.

So, what’s the problem?

At the moment, should an athlete step out of the blocks ahead of their competitors, a false start is triggered. If it’s deemed to be an actual false start (there’s a review process), the athlete is shown a red card and that’s them out of the race. This process could continue, with several athletes getting removed from the race.

Boo!

This process is disruptive: distracting the other athletes; unsettling the crowd; and — because the event drags on — messes with the schedule.

So here’s an idea: Let them run the damn race, and if there’s an infringement, let them sort it out after the race with the appropriate and judicious use of technological assistance that is already at their disposal.

One race. An adjudication with an appeals process. Everyone moves on.

So what did we gain?

Like business, athletics has stakeholders. But sometimes, the process gets underneath the feet of those stakeholders. If the goal is to entertain, don’t drag the audience into the process, and for goodness sake don’t reveal the officiousness of that process — it’s flat out boring!

It’s about optimising the workflow, to keep things moving.

If you’re running a business but it feels like you’re racing against Olympic legend Usain Bolt, get in touch and let’s see if there’s something Octane could do to reduce costs, explore new ideas, and expand your business.

Donald Trump: An object lesson in how not to be the President of the United States of America.

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As a business person, oftentimes, the best example of how to do something good is to demonstrate how to do it wrong. Trump is such an example.

Octane at the Digital Media Centre

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Me, one morning last week explaining Octane, what we do, and a bit about the Under Cloud, too!

An era of technological and ethical unknowns

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Taken from an article on TechCrunch, regarding the ethics when designing new technologies:

Consumers would prefer to minimize the number of overall casualties in a car accident, yet are unwilling to purchase a self-driving car if it is not self-protective. Of course, the ideal option is for companies to develop algorithms that bypass this possibility entirely, but this may not always be an option. What is clear, however, is that such ethical quandaries must be reconciled before any consumer hands over their keys to dark-holed algorithms.

As technologies accelerate the pace of change, that same momentum is pushing us into an era of ethical unknowns.