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"Octane is a web design, development and internet marketing consultancy started in June 1999."

My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.

I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.

Archive for the ‘Personal’ Category

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Feb 9th, 12
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Microsoft’s adCenter Editorial Guidelines rank highly for “arbitrary” and “spurious”

So far, this week has been a swirling cloud of some very perplexing and challenging, comprised of the bizarre and the preposterous, and by way of Microsoft’s adCenter Editorial Guidelines, I have proof!

Filed under: Business, Personal Tags: — @ 4:19 PM No Comments »

May 27th, 11
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Why I’m staring at clouds (cloud computing, that is)

You’d be forgiven for thinking you’re falling behind, no longer at the sharp end of technology if, like me, you’re a bit bewildered by the idea of so-called cloud computing, drifting slowly by. For me, “the cloud” is just a new riff on an old way of doing things.

Filed under: Personal Tags: , , , , , — @ 11:49 AM No Comments »

Nov 21st, 10
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What inspired me to start a web design agency

Sifting through the updates on Facebook, a question caught my attention which triggered a flash of memories right in front of my eyes: “What inspired you to start a business?” This being a Sunday, I thought I’d walk through some of those early memories once more.

Filed under: Business, Personal, Web Applications, Web Design, Web Development Tags: , , — @ 12:41 PM No Comments »

Apr 15th, 10
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ASA investigate Chris Cardell newspaper cutting “scam”

Everyone in business wants to gain an edge over their competitors. But when potential customers get dragged into the fray, the edge is lost and the bad press begins. Just ask Chris Cardell about his newspaper cuttings marketing campaign — because the only people paying him their fullest attention is the Advertising Standards Authority.

Filed under: Business, Personal Tags: , , , — @ 6:29 PM 2 Comments »

Mar 7th, 10
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Wayne unwillingly goes wireless for the weekend

As I write, my iPhone is perched on the side of my MacBook Pro, wirelessly tethering me to the world wide web. This isn’t through choice, but as a result of British Telecom having land line problems between themselves and my street, and Orange’s 3G coverage being sufficient to keep me going in the meantime.

Filed under: Personal Tags: , , , — @ 1:10 PM 2 Comments »

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