Everyone in business wants to gain an edge over their competitors. But when potential customers get dragged into the fray, the edge is lost and the bad press begins. Just ask Chris Cardell about his newspaper cuttings marketing campaign — because the only people paying him their fullest attention is the Advertising Standards Authority.
"Octane is a web design, development and internet marketing consultancy started in June 1999."
My name's Wayne Smallman and I sell ideas that change the way companies do business, usually in the form of novel web applications.
I'm also a writer for business publications (both web and print), as well as a consultant, adviser and trusted ally to my clients.
